This curriculum includes a tip sheet and Webinar that review social marketing concepts and components to assist in the recruitment and retention of teens for pregnancy prevention programs. You will learn how to 1) describe social marketing concepts- barriers, benefits and competition, and 2) identify and describe the four components of a strategic marketing mix as they relate to teen pregnancy prevention.
Tip sheet originally published in June 2012. Webinar originally presented on June 19, 2012, by Juli Powers and Naima Cozier from John Snow, Inc. [24 slides].
- Community-based organizations
- Communication specialists
- Media partners