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National School Breakfast Week

National School Breakfast Week

Event Date: 
Monday, March 4, 2019 (All day) to Friday, March 8, 2019 (All day)

Healthy eating and academic achievement are interrelated, requiring the coordination of public health professionals, schools, and parents to ensure all youth receive proper nutrition. According to the Centers of Disease Control and Prevention, skipping breakfast is associated with decreased cognitive performance. Without breakfast, many students are challenged with alertness, attention, memory, processing of complex visual display, and problem-solving. Inadequate consumption of specific foods, such as fruits and vegetables, is also associated with lower academic achievement.

In 1975, Congress permanently established National School Breakfast Week (NSBW) to bring awareness to the National School Breakfast Program and increase student participation. Administered by the U.S. Department of Agriculture, “the School Breakfast Program provides cash assistance to states to operate nonprofit breakfast programs in schools and residential childcare institutions.” This year's theme is “Start Your Engines With School Breakfast,” which is designed to show parents, students, and school officials the benefits of fueling up for the day with a healthy school breakfast.

Get involved in NSBW:

  • Download this toolkit from the School Nutrition Association to learn how to host a successful event at your school.
  • Request logos and artwork to download and share at your event and on social media.
  • Check out these marketing resources, including infographics (available in English and Spanish), customizable press releases, and more, to spread the word about your NSBW event.
  • Share your celebration for a chance to be featured in School Nutrition Magazine.
  • Enter the contest by detailing your NSBW 2019 plans in the online form, for a chance to win a gift card.
  • Join the conversation with #NSBW19 on social media!


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Page last updated: February 13, 2019
Teens eating lunch at school