Panel Presenters:

• Joseph Boven, Child Trends
• Stephanie McInnis, RTI
• Katy Suellentrop, RTI

Overview: This interactive webinar will focus on methods and tools to develop a brand identity that helps support PREP grantees in addressing misinformation. Participants will learn about the relevance of a brand in promoting an accurate view of their program content and goals. Participants will also learn about the components of brand identity and methods to develop, implement, and share a program’s brand identity. In small breakout groups, participants will have an opportunity to develop a program identity statement, consider how the information presented can be applied to their own programming, and discuss how tools and resources can support the branding of their programs.

Objectives: By the end of this webinar, participants will be able to:

1. Describe the meaning of brand, brand image, branding, brand reputation, and brand identity;
2. Understand how brand image affects public perception and interaction and can help address misinformation;
3. Understand the components of brand identity; and
4. Practice how to develop and implement a brand identity for their respective Personal Responsibility Education Program (PREP) grants.