This webinar focused on methods and tools to develop a brand identity that helps support Personal Responsibility Education Program (PREP) grantees in addressing misinformation. Specific topics covered include: the relevance of a brand in promoting an accurate view of program content and goals; and the components of brand identity and methods to develop, implement, and share a program’s brand identity. The webinar is accompanied by to worksheets that grantees can use to develop their brand identity statement. You can use these with your team to start a conversation about brand pillars and brand identity.
After reviewing this webinar and completing the worksheets, you will be able to:

1. Describe the meaning of brand, brand image, branding, brand reputation, and brand identity;
2. Understand how brand image affects public perception and interaction and can help address misinformation; and
3. Understand the components of brand identity.