This resource guide provides tips and strategies for adolescent pregnancy prevention (APP) grantees and their partners to articulate their missions and goals to help audiences gain a clear understanding of what APP programs can offer. The resource guide summarizes the benefits of branding and provides examples of how branding can help your organization promote your programs. Use the accompanying workbook to reflect on your program identity, design and refresh your branding elements, and get the word out to expand the reach of your program!