This social media toolkit provides tips and strategies for adolescent pregnancy prevention grantees and their partners to increase the visibility and impact of their efforts. The toolkit has been updated to reflect new trends in social media use among adolescents since 2017. By following the steps outlined in the “roadmap,” you will be able to research, plan, and implement your own social media strategy for engaging youth and families in APP programming. A Social Media Strategy Tool accompanies the guide. Use this tool when strategizing with colleagues at your organization to record your ideas in the fillable pdf and craft your own social media strategy statement. Harnessing the power of social media will help you increase the visibility of the impact your program is making toward preventing adolescent pregnancy in your communities. Happy strategizing!